The company just debuted the XBR-X930D/XBR-X940D and the XBR-X850D series. These: new 4K TVs: have: support for high dynamic range (HDR) content, new backlighting features, and all sorts of Android TV goodies, as well as a new ultra-thin design.
For this year’s 4K TVs, the buzz is all about HDR. That’s because this little perk promises better brightness levels and a greater contrast than ever before. It also means you’ll get even more detail with the blackest blacks and brighter whites on-screen. (For more about this technology, check out “What is HDR and Why is it Important in 4K TVs?”)
Sony’s 2016 4K TVs, from the XBR-X850D series and up, will come packing the “4K HDR Ultra HD” logo. This basically means that each of these: TVs meet the HDR definition developed by the: Consumer Technology Association: (CTA).
To test out some of those HDR features, users can tap into Netflix and Amazon Instant Video. However, Sony also just introduced Ultra, a new app that can stream 4K and HDR content from Sony Pictures Home Entertainment.
Available in 55- and 65-inch screen sizes, the XBR-X930D Series has Sony’s new Slim Backlight Drive with precision grid array backlighting, X-tended Dynamic Range PRO, and TRILUMINOS Display technologies. This combination can boost and dim the backlight for deeper blacks and brighter peak highlights. Other features include Sony’s 4K Processor X1 and the 4K X-Reality PRO upscaling engine. Both of the XBR-X930D models, as well as the 75-inch XBR-X940D, will have many of the same features, including the new: ultra-thin design. Just know that: the: X940D is a slim full-array direct backlight LED.
The XBR-X850D Series will be available in 55-, 65-, 75- and 85-inch screen sizes with a lot of the features mentioned above, including the X1 processor, the: 4K X-Reality PRO upscaling engine, and the: TRILUMINOS Display.
All of Sony’s 2016 4K TVs come with: tons of: entertainment options right out of the box, thanks to Google’s Android TV operating system. In addition to making it easier to navigate through all of the broadcast, cable, streaming and gaming choices using voice-enabled search, Android TV can tap into all of the apps from the Google Play Store. It even has Google Cast for “casting” content to the big screen from Android and iOS devices, Mac and Windows computers, and Chromebooks.
Sony will start shipping all of the above HDR-capable 4K TVs sometime in early 2016. Pricing has yet to be announced.