LG is Making Flexible, Curved and Flat 4K OLED TVs for 2015

This week’s 2015 International CES has a lot of TVs. It starts to get a bit blinding after a while. However, LG Electronics is standing out by jumping in with guns blazing—and a whole lot of new 4K OLED TVs.

While OLED technology hasn’t exactly taken the world by storm, the company’s seven new sets are certainly quite eye-catching. Those models will include flexible, curved and flat models, in sizes ranging from 55 to 77 inches.

Sadly, the company has yet to announce details on each model, as well as availability and pricing. However, those seven new 4K OLEDs will include the 77-inch Flexible 4K OLED TV (Model 77EG9900), the 65-inch Floating Art Slim CURVED 4K OLED TV (the pictured Model 65EG9600), and the 55-inch Floating Art Slim Flat 4K OLED TV (Model 55EF9500), as well as the 77-inch Art Slim CURVED 4K OLED TV (Model 77EG9700), the 55-inch Floating Art Slim CURVED 4K OLED TV (Model 55EG9600), the 65-inch Art Slim Flat 4K OLED TV (Model 65EF9800), and the 65-inch Floating Art Slim Flat 4K OLED TV (Model 65EF9500).

LG says that each TV will include that pretty 4K picture, as well as LG’s own WRGB technology, which adds in a white sub-pixel for brighter, more accurate color. All of these models will also include the Optimized True Color feature to regulate color stability, improved audio via a partnership with Harman/Kardon, and a maximum response time of 0.001ms.

Of course, each of the new 4K OLED TVs will also come packing LG’s new webOS 2.0. The recently announced Smart TV platform promises more content and easier navigation. Besides a better boot time and access to favorites through the new Launcher Bar, one of the most interesting things about webOS 2.0 is that it promises to deliver a lot more 4K content. Some of that will be coming from new partnerships with Amazon, Netflix and YouTube, as well as DIRECTV, GoPro and more.

Also worth noting is that each of the new sets promises to deliver LG’s “Art Slim” philosophy. That basically means that each of these TVs has a slick new appearance, with a transparent stand that almost makes it look like the TV is floating. That way, you can have a clutter-free viewing experience.

“LG is driving innovation by making this superb TV technology available to more consumers,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “LG believes this is where the future of television is headed and we’re going to continue developing and expanding our OLED offerings until it becomes a viable option for all consumers.”

Stay tuned for additional details about each model, as it becomes available.