Not too long ago, LG Electronics threw a curve into the 4K TV market, by introducing curved OLED 4K TVs. Now, the company wants to straighten a few things out—or at least a few models. LG just announced the EF9500 flat OLED 4K TV series.
This new lineup will feature that eye-popping 4K image, with a 3840 x 2160 resolution. However, it also adds in OLED technology, which uses self-lighting pixels that can switch on and off automatically. This creates brighter colors and deeper black levels.
Another interesting highlight is that the EF9500 will support high dynamic range (HDR) content very soon. This is a perk that LG will be delivering via a firmware upgrade. It’s one that you’ll want too. After all, HDR allows video content to have more steps between the blackest black and the whitest white, which means you can capture high-contrast scenes, such as sunsets, starfields, street lamps and more, all with much greater realism. It also promises better colors and more distinct highlights.
LG is also packing the EF9500 series with webOS 2.0. This smart TV platform promises a hassle-free experience, by making it easy to search across broadcast TV, streaming services and external devices. Other features include Launch Bar menus to find favorite content and a lengthy lineup of streaming services, including 4K options from Amazon Instant Video, Netflix, and YouTube.
Available in two screen sizes, EF9500 flat OLED 4K TVs also feature LG’s Tru-4K HD Engine upscaling, harman/kardon audio, voice recognition, 3D support, built-in WiFi, and the Art Slim design. It can also connect to all sorts of other AV essentials via three HDMI inputs and three USB ports.
“OLED TV is not just a new TV—it’s an entirely new category of television that delivers what experts and consumers alike are hailing as the best picture ever,” said William Cho, president and CEO of LG Electronics USA. “The introduction of LG’s new flat OLED 4K TVs offers consumers more choices of OLED TVs at more competitive pricing and makes the definitive statement that OLED is here to stay.”
LG Electronics will start shipping EF9500 flat OLED 4K TVs in September. The 55-inch 55EF9500 has an MSRP of $5,499, with the 65-inch 65EF9500 coming in at $6,999. The company is also still shipping the EG9600 and EG9700 series of Curved OLED 4K TVs in sizes ranging from 55 to 77 inches, as well the non-4K 55-inch EC9300 Full HD Curved OLED TV.