Dolby Atmos, a re-imagining of how home theater audio is created and reproduced, was first introduced to commercial theaters in 2012. Now it’s finally coming to the home. Pioneer Electronics has announced a dedicated line of Dolby Atmos-enabled, Andrew Jones-designed Elite speakers and Elite SC series home theater receivers. They will be Dolby Atmos-upgradable through a firmware update, which will be available by the end of the year.
“We’ve been at the forefront of every technology available for the home theater environment and we’re making a point to have the Dolby Atmos technology into the latest products that will captivate and transport audiences with multi-dimensional sound,” says Chris Walker, director of AV product planning and marketing for the Home Electronics Division of Pioneer Electronics (USA) Inc.
He continues, “To ensure the best Dolby Atmos experience possible, Pioneer not only produced a series of ultra-high end receivers dedicated for the task, but also appointed Andrew Jones, our top speaker engineer, to design a speaker system worthy of the Elite brand and that can reproduce the sound quality that only Dolby Atmos can deliver.”
A single Pioneer-branded system provides better control of the Dolby Atmos experience. The 2014 flagship Elite SC receivers with Dolby Atmos will provide multi-channel processing and power required to fully create Dolby Atmos effects. A new line of Andrew Jones-designed Elite speakers will produce high sound quality.
“Dolby Atmos is the next step in home entertainment and it’s really something you have to experience for yourself to understand how truly amazing it is,” says Michael Crane, Senior Director of Merchandising for Magnolia Home Theater and Design Centers. “We’re looking forward to demonstrating the technology in our Magnolia locations through Pioneer’s complete Dolby Atmos-enabled system.”
In addition, Pioneer will be demonstrating the complete Dolby Atmos system at the CEA Line Show this week in New York.