Two of the most interesting recent initiatives in luxury home theater have finally come together. Today IMAX announced a partnership with PRIMA Cinema.
Specifically, IMAX acquired a “stake and a significant option position” in PRIMA Cinema, says a press release. The purpose of the move is to expand the IMAX experience in the home.
PRIMA is a system for delivering first run movies in the home via a proprietary internet-connected hard drive server. PRIMA movies cost the viewer $500 each, and the initial system costs $35,000 (read a first-hand account of PRMA here).
IMAX Private Theaters, on the other hand, is a program which gets the user a complete $2 million home theater, including a 4K dual projector system, 7.1 channel laser-aligned loudspeakers, a wall-to-floor-to-ceiling screen and a custom movie server provided by Mozaex.
Learn more about IMAX Home Cinema here.
PRIMA Cinema also has some specifications for the home theaters which include the company’s Prima player, but they’re not nearly as comprehensive.
Last week, CE Pro’s Jason Knott reported that IMAX was looking for partners that would help get IMAX into more homes as well as a plan to offer a lower-priced version of the IMAX home experience.
IMAX CEO Richard L. Gelfond said the company is looking into ways to integrate IMAX technology into the PRIMA system. We’re not sure if that means that the PRIMA movie player will get replaced with a new model, possibly the Mozaex server or if the existing PRIMA player will be able to deliver IMAX movies.
We emailed questions to a few of the involved parties and will update this story when we hear back.