Our living room stays relatively bright most of the day, so I’m going with LCD over plasma. Vizio’s Gallevia GV47LF 47 incher can be had for $1,699—or for less at places like Costco and BJ’s—which is great 1080p bang for the buck. With 50,000 hours of lamp life, I’ll just pass this on to another room in 10 years when 3600p and 80-inch flat panels are the norm.