Sleek design and technological advances take this Hitachi LCD TV to the next level. The 37HLX99 doubles the refresh rate from 60 Hz to 120 Hz and adds a black frame between each standard frame, resulting in fewer motion artifacts and improved contrast over standard LCD designs. Hitachi’s IPS-Alpha technology uses a high-aperture design that allows more surface area, creating a smoother, more filmlike picture and wider viewing angle.

cool because
Speedy refresh creates motion clarity not typically found in an LCD TV.

the nitty gritty
- Has three HDMI inputs.
- Includes 16-bit, 281-trillion color capability.
- Comes with a two-year warranty.

price
$3,000

for more info
www.hitachi.us/tv