Toshiba offers the ZX900 Cell TVs in the Genesis Series (55-, 65-inch screens) and Illusion Series (62-, 55-inch screens). The TVs, which will ship “later this year,” offer real-time 2D to 3D conversion. The CELL Engine has processing power 143 times that of existing TVs and 480Hz frame rates.

The TVs use KIRA2 LED-backlit displays with 512 zones of localized dimming to be “twice as bright” with 1,000 cd/m2 brightness. The ZX900s also have a built-in 1TB hard drive to store media from the Net TV applications (Netflix, Vudu, CinemaNow and Pandora), a Blu-ray Player, 802.11n WiFi, DLNA compliance, and a video phone over IP (not Skype) feature.