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Study Says 2.6 Million 4K TVs to Ship in 2013

Still wondering and worrying that 4K isn’t going to take off? Check out NPD DisplaySearch‘s latest numbers.

The firm just released its latest NPD DisplaySearch Quarterly Large Area TFT Panel Shipment Report, which says that a whopping 2.6 million 4Kx2K LCD TV panels will ship by the end of 2013. This means that the technology, also known as Ultra HD, will grow 40-fold. After all, 2012′s numbers were somewhere around 63,000.

According to the report, TFT LCD panel suppliers will play a pivotal role in 4K×2K LCD TV adoption, via cost-effective solutions and new technologies. NPD DisplaySearch specifically mentions high-transmittance cell designs, high-output driver integrated circuits (ICs), and high-efficiency backlight units and integrated up-scaling circuits for 4K×2K panels.

“To date, Innolux Corp. has been the most aggressive panel manufacturer in this market segment, developing a full line-up of 4K×2K panels in the 39- to 85-inch range,” says David Hsieh, VP of NPD DisplaySearch’s Greater China Market. “Despite this, 4K×2K panel manufacturers’ shipments are primarily focused on 50-, 55/58-, and 65-inch sizes, which are expected to have the highest volume shipments, especially in China.”

Of course, the above data doesn’t necessarily mean that everyone is going to rush out and build a home theater around a 4K display. That would be nice, but it seems like these numbers are factoring in the commercial market, which includes digital signage. In fact, panel manufacturers are hoping to strengthen relationships with any and all LCD TV brands, to bring the tech to the masses.

“4K×2K LCD TV is the newest TV technology available, and in order for it to be successful, it will be critical for the supply chain to avoid falling behind when making their purchases, even if content is still scarce,” adds Hsieh. “Some panel makers are also working with design houses to develop circuits built into the panel, to enable up-scaling of HD to 4K×2K content. This will help to drive the 4K×2K LCD TV market and encourage panel makers, especially those that have already started design-in work with TV brands in 2013.”

More 4K Ultra HD info here.