Do not try to do too much with one web page in regard to keyword optimization. Keep a narrow focus, pick a common keyword phrase, and make sure that your target keyword phrase resonates through the web page. In an ideal SEO environment, the same keyword phrase would be in your company name, domain name, title and META tags, and throughout the content of your web page. Don’t get carried away however, be sure that your content and optimization reads well. For example, a mortgage company should not say “mortgage” in one place and “home loan” at another. Just stick with one or the other.