PS Audio Starts Selling Directly to Consumers

The company will sell its high-end DACs and CD players directly to consumers online.


The NuWave DAC is available online for $995.

PS Audio Inc., a Boulder, Colo.-based specialty audio manufacturer for more than 40 years, announced it will again join the ranks of its many brick-and-mortar dealers as a retailer of its own products in the United States. Sales outside the United States will continue to be handled by its network of worldwide distribution partners.

“We’re now live with an exciting online retail outlet that will better serve our customers throughout the United States,” CEO Paul McGowan announced. “This move is a return to our roots as an online retailer dating back to 1997.”

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He continues, “With a decreasing number of brick-and-mortar specialty retail outlets in the United States and an increasing number of unauthorized online retailers selling our products without proper warranty and service benefits to unsuspecting customers, we felt it was important to clean up our dealer base and make sure our customers have proper access to our products.”

In addition to a new online store, PS Audio is offering customers in the U.S. free FedEx shipping, and one month to try the products — such as its high-end DACs, CD players and HDMI cable — with no obligation. After that time, if they’re not happy, the product can be returned and PS Audio will pay the return shipping.

“It’ll be great for customers not close to one of our brick and mortar retailers. I am most excited for our customers who now have more choices and more freedom to choose from retailers they can trust.”

PS Audio’s director of sales, Angie Duran, elaborates on the dealer changes. “Last month we reduced our brick and mortal retail outlets from 450 to just 90 of our strongest and most trusted retailers throughout the U.S. Working together we can cross promote the brand and the products as well as maintain both the value and service levels. This is an exciting move for the company, our domestic customers and one that will help our worldwide distributors maintain the brand’s value.”

PS Audio was one of the first online retailers in specialty audio starting in 1997 and continuing to sell both direct and through a network of U.S. dealers until 2009 when the company turned its online store operation over to three U.S. retailers, Music Direct, Audio Advisor and Crutchfield. All three online retailers remain partners of PS Audio.

All transactions are handled through a secure 256-bit encryption system for security and both online and live phone support are available.


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