Bang & Olufsen Debuts Stylish Playmaker Music Streamer

The new wireless sound device is expected to start selling this month.


There are a few products out there allowing music lovers to stream audio without wires. Now Bang & Olufsen is putting its signature style into that lot, with the Bang & Olufsen Playmaker.

The newly announced product is a receiver that can wirelessly connect digital music sources to any Bang & Olufsen speakers. So while the $425 MSRP may seem cheap by B&O standards, you’d better factor in the price of speakers as well.

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Other Playmaker features include DLNA and AirPlay support, so you can stream music from any compatible smartphone, tablet, Mac, PC or media server. The company says there is also a Digital Audio Converter (DAC) inside, so you don’t have to worry about sound quality.

B&O promises an easy setup process for the Playmaker, saying that you can add the device to any set of B&O active loudspeakers within seconds. Another option is to set the unit up via the free Bang & Olufsen BeoSetup App. From there, you can explore music, stream radio stations, and even set music zones for whole-house play.

“We believe Playmaker will resonate with our customers as it offers a one-step wireless solution for enjoying digital music from any smart phone to the powerful B&O loudspeaker portfolio,” states Zean Nielsen, president of Bang & Olufsen America, Inc. “Furthermore, we believe that most new B&O owners will want to include Playmaker when purchasing any new pair of B&O speakers. Therefore, we have strong expectations for its sales performance, especially among an entirely new customer segment that may have aspired to own world-class B&O loudspeakers but chose not to invest in an audio or video system to drive the B&O speakers for one reason or another. The Playmaker now allows these customers to use their own device and still experience the high-quality sound experience of Bang & Olufsen.”

Playmaker will start selling in Bang & Olufsen showrooms sometime this month, with an MSRP of $425. If you want to bundle it with a pair of BeoLab 3 loudspeakers, that will bump the price up to $4,310 for the package.



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