Amazon to Start Streaming 4K Content

The website is working with Samsung, Warner Bros., Lionsgate, 20th Century Fox, Discovery, and others.

The Amazon original, "Alpha House."

Ultra HD is creating a huge buzz at this week’s CES. There are tons of 4K TVs on display this week. Now, we just need more content. Netflix already announced plans to start streaming 4K to LG TVs soon. Now, Amazon says it has plans to offer a premium 4K Ultra HD experience as well.

The company had previously announced plans to shoot all of its original series in 4K this year. Beyond that, some of the details are a bit fuzzy. At CES, the company unveiled partnerships with Samsung, Warner Bros., Lionsgate, 20th Century Fox, Discovery, which will tie into Amazon Instant Video in 4K. What that means exactly is anyone’s guess at this point.

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“Customers are excited about the future of 4K and the next evolution of high resolution video. We’re working with consumer electronics leaders and Hollywood studios to make that a reality,” said Bill Carr, VP of digital video and music for Amazon. “There are a number of elements that need to work together to create a true 4K experience for customers — you need great content and compatible devices but you also need a service that can deliver that content to your devices so that it plays beautifully – we’re excited about making that a reality.”

If we’re taking a cue from the Netflix announcement, Samsung TVs may have the exclusive on Amazon’s 4K goodness — at least to start. Also, perhaps they will be streaming 4K flicks from select studios, like the ones mentioned in the partnership.

“2014 will be a breakthrough year for Ultra HD and it is important to deliver on not only the top-of-the-line products but also great content to fully enjoy the benefits of Ultra HD,” said Kyungshik Lee, senior VP of the Service Strategy Team of Samsung’s Visual Display Business. “Samsung is launching its biggest line of Ultra HD TVs and is excited to work with content services like Amazon Instant Video to bring the clarity and lifelike quality of 4K to our customers.”

In other words, more 4K content should be coming. Stay tuned!

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