ABI Research: 50 Percent of Homes with Connected TVs by 2017

According to new research, connected TVs and Blu-ray players are becoming more popular in the home.


Photo courtesy of Samsung.

Game consoles have been a great way to get that big screen connected for years. Now, other devices are playing catch-up.

According to ABI Research, connected TV penetration in North America and Western Europe will reach 10 percent this year, with numbers soaring to 50 percent by 2017.

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Of course, you don’t need to upgrade your HDTV to have a connected home theater. A less expensive option is a networked Blu-ray player, which the research firm says will hit 25 percent this year and over 76 percent by 2017.

Those numbers include both stand-alone players and game consoles. Don’t expect those consoles to start collecting dust, though. ABI says that by 2017, game console penetration rates will be at 61 and 46 percent in North America and Western Europe, respectively.

According to its findings, ABI says that consumers have placed the connected TV as the most desired device to receive Internet content on the main screen. After all, there’s no need to swap inputs to access online content. Despite the desire and growth, however, it doesn’t seem like one device will command the market.

“The early connectivity lead enjoyed by the game consoles will continue to wane, but this does not mean these devices will become integrated into the TV,” says senior analyst Michael Inouye. “The 8th generation of consoles will offer a boost to the industry, placating core gamers with new hardware while expanding the device’s role as the central media hub through complementary media and services. Game consoles will be de-throned as the most connected CE device, but they may remain the most relevant.”

These findings are part of ABI Research’s Consumer Electronics Research Service, which includes additional Competitive Analyses, Vendor Matrices, Market Data, and Insights.


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