CES
Yellow Is Sharp’s New Favorite Color
Sharp touted its QuadPixel technology that brings yellow into the mix as a primary color in its new line of LED TVs.
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January 07, 2010 by Arlen Schweiger

While most display manufacturers were rolling out 3D product after 3D product at CES 2010 press day, Sharp was brightening our TV worlds with some yellow sunshine.

The company has gone one better than the typical RGB color combination output by adding Y to its new top-line LED-edgelit LCD series, Aquos LED. The red, green, blue and yellow primary colors technology is called QuadPixel by Sharp and can produce a trillion colors, going beyond what’s previously been seen in a TV (RGB giving us a mere billion or so).

That makes for “more sparkling golds, Caribbean blues and sunflower yellows,” says Sharp, and an overall widening of the color gamut.

For kicks, Sharp lined up a regular ol’ RGB flat-panel beside one of the new Aquos LED to illustrate the perceptible differences. On the Aquos LEDs, looping footage of flowers simply dazzled with colors popping off the screen.

Of course, the QuadPixel technology wasn’t the only thing that makes these premium sets attractive. For one thing, Sharp has hopped on the Netflix-streaming straight to the TV set bandwagon, and the company plans on adding other streaming video to its AquosNet service, so you can expect services such as Vudu to join the party. The company’s AquoMotion 240 processing also makes for super smooth pictures even with fast-action scenes.

Aesthetically the Aquos LEDs are just as striking as the images they produce. They’re crazy thin at just 1.6-inch depths, and easy on the eyes with a subtle rounded edge border.

Also, Sharp’s offering the largest of the high-end LE920 Aquos Series (it also introduced LE820/LE810 and LS510/LS410 lines) in a 68-inch model, the first of its kind. Available in May, it will also come in 52- and 60-inch sizes.

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Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.

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