Product News
Would You Buy 3D Glasses from a Machine?
Marchon3D will start selling its EX3D line via in-theater vending machines.
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August 11, 2011 by Rachel Cericola

Popcorn, check. Twizzlers (or Red Vines, if you prefer), check. 3D glasses? Check the vending machine. Marchon3D has just announced plans to offer its latest 3D eyewear line, the EX3D, via in-theater vending machines.

The self-service machines will be fully stocked with EX3D Eyewear, Marchon3D’s line of patented, curved RealD 3D-compatible glasses. Just swipe your credit card, choose from the assortment of EX3D glasses, and enjoy the show. Prescription frame options will be available, as well as fashion, sport, casual and kids styles. The glasses will also come in various colors and shapes, for $22 to $30, with limited styles going for as much as $70.

Before you ask exactly who would purchase 3D glasses at the theater when you actually pay for that premium already, know that these glasses will also work on passive televisions, gaming systems and laptops. Of course, you can also save them for the next show.

“With dozens of 3D movies being released in the coming year, it makes sense to invest in a comfortable, well designed pair of glasses that will deliver a top-notch 3D movie experience,” said Damon Rubio, VP of operations for UltraStar Cinemas.

The machines will debut in Cinemark and UltraStar Cinemas theaters this week in both the San Diego and Huntington Beach area.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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