Blu-ray
Woolworths Will Drop HD-DVD
The UK chain is the first retailer to drop the high-def format, increasing its shelf space for Blu-ray.
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According to The Retail Bulletin, “Ratatouille” is expected to be Woolworths’ first big Blu-ray chart topper.
January 29, 2008 by Rachel Cericola

When I was a kid, the name Woolworths was synonymous with the five-and-dime and a good burger. Now they are blazing the trail for the Blu-ray camp.

The retailer has just announced (via The Retail Bulletin) that it will drop its current selection of HD DVDs and save all of its love and shelf space for Blu-ray titles. They are the first major retailer to do so.

According to staff, Blu-ray outsold HD DVD over the holidays, 10 to 1. Woolworths is the biggest seller of high-def DVDs in the UK.

“Sales figures clearly show that the market is moving towards one format of high definition DVD,” says Woolworths DVD buyer Steven McGunigel. “The main reason is the success of Sony’s PlayStation 3 machine. Because it plays Blu-Ray discs, there are over 3/4 million homes in the UK that can view the new high definition format. There is no where near that number of HD-DVD players around.”

The retailer will continue to sell HD DVDs on its website. The shelf switch will start in March.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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