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Will New Xbox Experience Kill Apple TV?
Coming via a free software upgrade, the NXE might make Xbox 360 the ultimate entertainment hub.
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NXE provides access to Netflix’s 12,000 downloadable movies.
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November 18, 2008 | by John R. Quain

NXE vs Apple TV
Compared to Apple TV, the Xbox 360 movie experience is superior for several reasons. HD videos on the game console can top out at 1080i, versus Apple’s current 720p limitation. Furthermore, the Apple TV has been viewed—and rightly so—as merely an iTunes extender. Its walled garden approach means the machine will not stream common video formats such as DivX, AVI, and WMV over a network connection, for example. And a non-game playing 40 GB Apple TV is $230 versus $299 for the 60 GB Xbox 360 (with its ability to play all those glorious shooter titles).

Other Contenders
Of course, there are other major contenders in the race to become the ultimate entertainment hub, namely Sony. The PlayStation 3 plays Blu-ray discs for the full HD movie experience, and the company is assiduously working on its own virtual social and gaming environment called PlayStation Home. Home acts a lot like Second Life, with more realistic avatars and environs to wander around in, but it remains in beta at this time with no official launch date announced. Furthermore, Home doesn’t represent a major interface upgrade; it’s strictly for online social climbers.

Sony has yet to join the Netflix-ready parade. But with Blu-ray players from Samsung and LG already offering the service, and TiVo poised to include Netflix downloads next month, one wonders how long the company can hold out.

Naturally, it remains to be seen how the Netflix service will hold up when millions of Xbox 360 owners get the NXE software upgrade later this week. Nevertheless, it presents another major point for those who argue that DVDs and eventually Blu-ray discs will go the way of the compact disc.

Click here to view features of the NXE.



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Comments (8) Most recent displayed first.
Posted by KoloKotroni  on  11/20/08  at  09:41 PM

Looks like you might have problems watching some of those streaming Netflix movies on your 360 after all…

http://www.electronichouse.com/article/sony_blocks_movies_from_xbox_360/

Posted by JQ  on  11/19/08  at  11:44 PM

One thing is clear here: We need to do a better job explaining to people that picture quality isn’t simply a matter of pinning a 1080p label on things. There are many different factors, especially as we see different compression schemes aimed at downloading movies (witness Vudu’s HDX). It’s a complicated story, but hopefully we’ll be able to make it clear to consumers as more services like Netfix instant play come online.

And no one is against a particular company. That’s just silly (isn’t the election over?). I hope they all create as many jobs as possible (we need them, for goodness sake’s, and if we didn’t have companies trying to create different products, I’d be out of a job!). However, when families need to watch their budgets and look for value, it is incumbent upon us—indeed, it is our primary purpose—to point out when they are getting ripped off, whether it’s a shoddily build car or a service that charges for things that are available for free. Let me say that again, FREE. That’s not a business model, that’s just cynical. You, the person paying for these things, deserves better than that.

Posted by BiasIsTheNewBlack  on  11/19/08  at  10:50 AM

At least the author of the article openly admits his anti-Apple bias in the comments.

Could you even hear the movies over the fan-noise of the 360?

Posted by barney  on  11/19/08  at  10:47 AM

JQ, obviously, there’s a lot(!) of confusion about interlaced vs. progressive. one point that seems to get overlooked is the TV itself - what is it best set up to handle. and for broadcasters, there’s also a myriad of reasons to send the signal one or the other format. from a content source like the xbox or atv, i think the first question comes into play - the viewers tv. sounds like you have a pretty nice set, i’m not sure everyone is so lucky.

as for apple charging “too much”, that’s an age old gripe. personally i think they’ve figured out how much people are willing to pay for convenience. remember, not everyone has the ability to get their computer content (ex Hulu) onto their big screen. the atv does that, albeit with a few caveats (price, drm, and in some cases, resolution).

like most, i’m tired of the mis-marketing of HD. i wouldn’t be surprised if a good chunk of it comes from the TV makers themselves, as well as the cable/sat companies. some of the confusion also also comes from the “opinion” side, much like blu-ray vs. hd-dvd. i’m certainly looking fwd to the day when HD is true 1080p with killer sound, bandwidth permitting.

btw, here are a few links i liked regarding the i vs p ssue:
link 1

link 2

link 3 - scroll down to the comic for the good stuff.

Posted by DJ  on  11/19/08  at  12:42 AM

Didn’t the reviewer say that HD video quality is somewhere between DVD and up scaled DVD?
That isn’t HD. I don’t care what the resolution is.
Tell the damn truth, 1080i or 720P isn’t HD if the detail is gone. Stop playing with the numbers to push a product.

How about audio? Oh that’s right no lossless audio, takes up too much bandwidth.


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