The success of Hulu has largely stemmed from being able to watch your favorite shows anywhere, anytime ... for free.
However, it appears free content is not for long on the popular video-viewing site.
According to NBC Universal TV chief Marc Graboff, Hulu is experimenting with different business models, including subscription-based content “to turn those digital pennies into digital dollars.”
Hulu is jointly owned by General Electric Co’s NBC Universal, News Corp’s Fox Entertainment and Walt Disney Co’s ABC.
“I know [Hulu is] looking at any number of things,” Graboff adds, “like adding inventory (more advertising) or creating a subscription model with different windows.”
And by windows, Graboff means limited content availability. The specifics are not clear yet on what content could be subscription-based and what could be available to the masses.
But we do know not many (if any) outlets have been successful, yet, charging its users to view content.
Would you pay for Hulu? Please answer the poll below.
As it stands now, Hulu has seemed to hit the right balance between content and ads.
I don’t mind 3-4 30 ads well spread out though the show. Thats a very small price to pay to have content that I either haven seen in years , or discovering new shows I hadn’t seen before.
Being able to introduce my kids to classic tv shows is priceless.
Going to a paid model will allainate , and drive away 99% of the audience that are looking for and .undo most of the good they’ve done this last year.
Ken Lawson
http://lawsonreport.info/
@Paul
Correct Hulu does not create the content, but they have to collect either advertising money, or now paid subscription to pay off the content providers.
Hulu doesn’t create the content. Therefore they don’t spend money on the creation of the shows? How can they charge for something they’re not creating?
i can’t escape the ad breaks. they aren’t long enough to hit the head or the kitchen so, i mostly accept that i’ve gotta watch them so, they are getting paid—especially considering that if i go to NBC, Fox or ABC they have ads on those sites as well. how much do they want to make for this “broadcast content” these 3 get paid 3 times—when a show airs, when it plays on their own site & when it plays on Hulu!! these suits sound like the record companies. how about i just wait a year for the shows i like & rent to rip from Netflix?... or this might be enough for Apple to do a subscription deal for TV shows that aren’t produced by these 3, or maybe Amazon?... & for some folks, well, there’s always the torrents…
Hulu should either increase the ads, so i can hit the kitchen or the head & charge the advertisers a bit more, or leave it as is & get over the greed..
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clearly they will not start charging us to pay for it, because, not only would another site spring up to show us free content, but also because if they need more moeny, theyll show more ads. I have already seen a huge increase of advertisements/commercials since hulu first came out, before it was about two 15 second commercials per show, but now its up to 5, at around 15-60 seconds per commercial