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font-size:11pt; margin-top:12px;"> <div class="pad2"></div> </div> <div class="hed" style="width:628px;">Where Did Tweeter Go Wrong?</div> <div class="dek" style="width:628px;">Poor decision-making, short-sighted acquisitions, questionable executive hiring and a "schizophrenic" approach to product merchandising were among the reasons for the promising specialty retailer's downfall.</div> <div class="pad12"></div> <div style="width:304px;float:right;margin:-8px 2px 6px 12px; padding-left:0px; padding-right:0px; xborder-left:1px solid #FFF;" class="paddingright"> <img src="http://www.electronichouse.com/images/uploads/TweeterRiseandFall.jpg" border="0" alt="image" name="image" width="300" height="300" /> </div> <div id="fb-root" style="margin:-4px -10px 8px 0px; padding:2px; height:24px; width:310px; border-top:1px dotted #CCC; border-bottom:1px dotted #CCC;"> <script src="http://connect.facebook.net/en_US/all.js#appId=184884124901443&xfbml=1"></script><fb:like href="http://www.electronichouse.com/article/where_did_tweeter_go_wrong" send="false" width="310" show_faces="false" font="Arial"></fb:like></div><div class="break"></div> <div id="storybody" style="margin-left:0px;margin-right:16px;"> <div class="bodybullets"> March 13, 2009 | by <a href="mailto:tleblanc@ehpub.com">Tom LeBlanc</a><div class="pad2"></div> <p>You already know that specialty electronics retailer Tweeter is out of business. Do you wonder what happened?</p> <p>For years, Tweeter provided audio/video enthusiasts with a “step up” alternative to big-box retailers. It carried better products and its sales people could answer most questions.</p> <p>Beginning in New England and spreading to nearly 200 nationwide stores, Tweeter built a powerful brand. Then the brand fizzled.</p> <p>These days, it’s easy to blame the economy when retailers go out of business. That’s not the answer in Tweeter’s case. </p> <p>It was a “confluence of factors” that led to Tweeter’s demise, according to a former executive.</p> <p>Poor decision-making, short-sighted acquisitions, questionable executive hiring and a “schizophrenic” approach to product merchandising were among the reasons for Tweeter’s downfall.</p> <p>CE Pro has an in-depth look at the rise and fall of Tweeter. <a href="http://www.cepro.com/article/the_rise_and_fall_of_tweeter/" title="Click here for the inside story">Click here for the inside story</a>. </p></i> <div style="margin-bottom:4px;font-size:95%;"></div> </div> <a name="tags"></a>  <div class="pad2"></div> <div class="posted" style="color:#666;"> <br clear="left" /> <br clear="left" /><div style="border-top:1px solid #CCCCCC;margin-bottom:4px;margin-right:4px;"></div><div class="pad2"></div> <div style="color:#990000; font-size:12pt;">Article Topics<br /></div><div class="pad2"></div> <div xclass="tag" style="font-size:12pt; 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