Westinghouse probably isn’t first pick when you’re looking for a new TV (sorry fellas). However, the company is planning to snag your attention, with a new 110-inch Ultra-High Definition TV.

The company will debut that giant UHDTV set alongside a few smaller options at next month’s 2013 International CES. Westinghouse Digital UHDTVs will be available in 50-, 55- and 65-inch sizes starting in the first quarter of 2013. That 110-incher will also be available around that time, but only via custom order.

All four of the 4K TVs will feature a 3840-by-2160 resolution, with the three smaller models packing in native 120 Hz refresh rates.

“Our new UHDTV lineup, and the value that it offers to consumers, will change expectations across the entire TV marketplace,” says Rey Roque, senior VP of marketing at Westinghouse Digital. “Westinghouse Digital was at the forefront of providing 1080p TVs to consumers and now is positioned to provide Ultra High Definition TVs to a broader market. We believe that consumers will be amazed by the experience they can expect from these displays and delighted with the affordability.”

Westinghouse has yet to announce any other features or pricing info. However, the company probably wants to save a little something for the big show. The 2013 International CES will run from January 8-11, 2013, in Las Vegas, Nevada.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.