Westinghouse apparently missed the memo that the holiday shopping season is over. Unless it considers Valentine’s Day more of a guy’s holiday (hey, if you’re gonna give diamonds, maybe you’ll get an LCD).

The company has unveiled its new affordable, full high-def resolution LCD TV—the 42-inch TX-42F450S the features, among other things, a tidy $699 MSRP.

We know you might be thinking without the Sharp, Sony or other major label it’s more cubic zirconia but the specs have this 42-inch set looking like a diamond in the rough if you’re in the market for a budget-friendly TV.

Features include:

• 1080Pure technology and four HDMI connectors
• 1000:1 contrast ratio
• 176-degree viewing angle
• 8-ms response time
• Preset and custom video modes

And of course there’s that sub-$700 pricing spec, too, if you’re into that whole saving money thing. We’d say keep ‘em coming, Westinghouse!

Arlen Schweiger - Managing editor of Electronic House Magazine

Arlen contributes product news items to electronichouse.com along with his role on the print publication. Got a tip? Send it along!