
You might recognize the CEDIA logo if you’ve had electronics installed in your home.
Maybe it was on the corner of the installer’s van. Maybe the guy dropped a CEDIA pen behind your TV and you still have it in your junk drawer.
For the most part, though, consumers tend not to know much about the Custom Electronic Design & Installation Association, which trains and certifies home systems installers, a.k.a custom electronics professionals or CE pros.
The trade group hopes to make more connections with consumers. This week it launched a redesign of CEDIA.net with a primary focus toward you, instead of its traditional focus toward installers.
“When clients come to our Web site, we want them to be able to find a CEDIA member,” says CEDIA director of public relations and marketing Jamie Antcliff.
To that end, CEDIA has a search tool on its homepage that allows consumers to enter a zip code to find certified CEDIA installation companies in their area.
Also on the home page, is a “Homeowner” button. This section aims to educate consumers on why a CEDIA member might be a good choice for their home technology needs.
It features technology tips that might help them to ask the right questions when meeting with installation companies. It also features a video of a “Designing Spaces” segment in which the value of CEDIA certified installers is touted.
Clearly, CEDIA hopes to become more of a resource for consumers researching home technology and installation.
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A 144-inch motorized screen drops over the pool from the same beam as a waterfall.
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