Warners Bros., which effectively ended the format war when it announced sole support for Blu-ray, is letting customers swap their HD DVD titles for the Blu-ray version in its new Red2Blu program.
The studio is offering the “upgrade” program for up to 25 HD DVD titles at $4.95 a piece via Red2Blu.com.
The best part for HD DVD fans? It appears that you don’t even need to send in the disc—just the cover art sleeve for the title. So, you can keep the HD DVD disc and play it to your heart’s content.
In addition to the $4.95 upgrade price is $6.95 shipping and handling for the entire order.
Warner says you’ll receive the new Blu-ray discs within 4 to 5 weeks.
The entire list of HD DVD titles eligible can be found here (click “Show All”).
@hddvd ... you can keep your HD DVD titles. You just need to send in your cover art.
Right. Like I’d swap my HD DVDs for some blu crud just to give you and Sony some money by being forced to buy a blu-ray player. Perhaps this was one of the deals you agreed to when your accepted up to $500M from Sony to go exclusive blu. What happened, Sony? PS3 tanking and the kiddies aren’t buying the toy anymore? How about you, WB, isn’t yours, Sony’s, Disney’s, ABC’s (Disney) and other BDA cronies wallets not fat enough already? Must not be, otherwise, why do you care if people are still watching their perfectly good HD-DVDs? Why don’t all of you bring down the price of Blu-rays to DVD levels? Maybe that would entice folks (including me) to buy blu rather than sticking with DVDs. Oh, ya, why aren’t plain DVDs included in this “offer”?
Great…would have saved me if I didnt sel my damn reds for cheap and re-buy this stuff. Thnaks for taking so long…
Wow. This seems like a pretty good deal for anyone with a bunch of HD DVDs.
As the owner of several hundred Laserdiscs, I wish WB or another studio would have come up with this kind of program when the big switch from LD to DVD occurred. If they did, I wouldn’t still be stuck with a bunch of LDs.
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Again people are guessing about something thats not even out for sale yet. People… 
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This is a great deal. The best exchange program there has been.
Now the question is: Universal, where are you? How about doing the same thing?