February 15, 2008
| by Rachel Cericola
It’s been a tough week for HD DVD. Wal-Mart announced this morning that it will only stock Blu-ray Disc players and movies starting in June. This comes on the heels of similiar announcements by Best Buy and Netflix.
According to a company press release, the change will take place quickly over the next several months. Wal-mart will phase out HD DVD offerings and reorganize shelf space. By June, Wal-Mart and Sam’s Clubs will offer only Blu-ray movies and hardware machines, as well as standard definition movies and DVD players, and up converts.
“We’ve listened to our customers, who are showing a clear preference toward Blu-ray products and movies with their purchases,” said Gary Severson, senior vice president, Home Entertainment, Wal-Mart, U.S. “With the customers best interest in all we do, we wanted to share our decision and timeline with them as soon as possible, knowing it will help simplify their purchase decision, increase selection, and increase adoption long term. We anticipate enhancing our selection with continued great values in hi-definition Blu-ray products, so our customers can further enhance their entertainment experience at home.”
While many thought that the Woolies announcement wasn’t news, this has surely got to sting.
Wal-Mart’s news comes hot on the heels of a slew of announcements, including the rumor that Toshiba might pull the plug on the format in coming weeks. Stay tuned.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.