August 11, 2011
| by Rachel Cericola
Walmart is now spreading the wealth of VUDU content to iPad owners. The streaming service just announced the launch of VUDU for the iPad.
No app is necessary to get the subscription-free, video-on-demand movie service. Instead, VUDU says they’ve optimized the service for playback on the iPad, which means you just need to open up Safari and navigate on over to VUDU.com.
From there, you can choose from about 20,000 different titles that are available for rent or/and purchase. Once you buy or rent a selection on the iPad, it can also be viewed on any computer or VUDU-enabled consumer electronics device, such as an HDTV or Blu-ray player.
“At Walmart, one of our key priorities is to provide one continuous experience for our customers to interact with our brand—whether that is in stores, online or from their mobile devices,” said Edward Lichty, VUDU’s general manager. “VUDU’s launch on the iPad plays into that vision as we’re committed to offering the VUDU experience on as many devices as possible so customers can shop for and access their favorite movies and TV shows however they want, whenever they want.”
The company seems committed to video. Audio, however, not so much. Shortly after the VUDU news broke, Walmart announced plans to pull the plug on its MP3 store.
An email sent out to customers states, “You will still be able to enjoy the digital music you purchased and downloaded from Walmart.com. Your complete purchase history and the ability to authorize/deauthorize any DRM-protected WMA files you may have purchased is currently available until August 29 at http://mp3.walmart.com and, after we close the service, will be available again beginning September 12. Any MP3 files you purchased from Walmart can be moved to multiple new computers, as usual.”
Walmart first began offering MP3s in 2003. In typical Walmart fashion, the service’s 88-cent prices were some of the lowest out there. However, tracks were only being offered in Microsoft’s DRM-protected WMA format, meaning they were not compatible with iPod, iPhone, and other Apple products.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.