August 13, 2008 by Richard M. Sherwin
VuDu, the set top box based video rental and purchasing system, trying to stave off TiVo, Apple TV and Netflix and also trying to survive during a tough time for all rentals systems, will start to offer an end of summer 99-cent special for blockbuster hits and classic movies.
VuDu also recently launched its first adult channel, only the second of the major on-line digital delivery services to add that type of content.
Customers with either the first edition or second edition VuDu set top boxes will be able to renew any standard definition video rental for just 99-cents within seven days of first viewing a film. The 99-cents video renewal is a first in the digital delivery category with its high definition movies only costing $1.99to extend the rental.
VuDu also launched a movie channel called “99 for 99” that includes a rotating selection of 99-cent rentals from its library that were chosen by VuDu’s editorial team.
Supposedly Amazon’s Unbox available on TiVo and other set top boxes and Apple TV, and Netflix’s industry leading rental service now available on Xbox, will also start dropping their prices on selected rentals and download purchases soon.
“In this age of $4-a-gallon gas, we felt that VuDu customers deserved a break and should be able to watch a great film for just 99-cents,” said Patrick Cosson, VP of Marketing for VuDu. “These initiatives are groundbreaking. Our 99-cent rental renewal is a first in our industry and will make it easier for our viewers to finish watching a great movie when it fits their schedule, not ours.”
VuDu enables high-speed broadband customers to get instant access through their TV to a vast selection of top-quality video entertainment including HD movies, more than 1,000 hit television episodes and more than 6,000 movies from all major studios and over 50 independent distributors. VUDU delivers movies directly to consumers’ homes as they are released by the studios on DVD and maintains an up-to-date library of new releases and classic movies.
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Richard Sherwin is a former syndicated technology columnist and TV/Radio analyst, who has also been a marketing executive with IBM, Philips, NBC and a chief advisor to several manufacturers and service providers.
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