A few weeks back, there was a buzz that VUDU would soon add Blu-ray-quality rentals. Now it’s official.

The company just announced HDX, a new video format that delivers full 1080p at 24 fps to screens 40 inches and up—all via web distribution. Thanks to the company’s TruFilm technology, it’s supposedly the best that money can buy. Even better, it’s the same money you were spending before. That’s right; VUDU says they won’t charge extra for HDX titles.

“VUDU HDX truly raises the bar on picture quality for HD movies delivered on demand, over the air, satellite or Internet and across the entire video landscape,” said Mark Jung, CEO of VUDU. “Accelerating consumer adoption of large screen HDTVs has fueled strong demand for the kind of viewing experience and picture quality only HDX can deliver.”

For now, HDX flicks are only available as rentals. Order online, and you can have that movie waiting when you get home after a long commute. Hopefully it’s long, because delivery times can take up to a few hours. It should be worth the wait, and will also mean that it will take you some time to get through the 65 titles now available in the HDX format. By the time you’re ready for more, VUDU should have added ones they say are coming soon.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.