Plasma and LCD TV manufacturer Vizio scored points with consumers looking for value and performance in an HDTV without hurting their bank accounts. The company recently scored a touchdown of its own, signing on San Diego Chargers MVP running back LaDainian Tomlinson to an endorsement deal.

Tomlinson, coming off his MVP year in which he set the single-season touchdown record, will do TV, radio, print and online ads, as well as personal appearances for Vizio, whose products include the $1,499 VP50HDTV 50-inch plasma and $1,699 full 1080p GV47LF 47-inch LCD.

Tomlinson will also help Vizio dedicate its “Vizio Educational Centers” to non-profit organizations that use HDTV programming for educational purposes.

Pitching electronics products is nothing new to NFL players—Peyton Manning may have set a record for TV commercial appearances last year, and we know how his season ended.

Go to www.vizio.com for more info.

Arlen Schweiger - Managing editor of Electronic House Magazine

Arlen contributes product news items to electronichouse.com along with his role on the print publication. Got a tip? Send it along!