January 10, 2012
| by Rachel Cericola
It’s CES week, the biggest electronics event of the year. VIZIO is going big for the show, announcing three CinemaWide Theater 3D TVs, each with an ultrawide 21:9 aspect ratio.
The new sets include the 50-inch XVT3D500CM, the 58-inch XVT3D580CM and the 71-inch XVT3D710CM. That aspect ratio is key, allowing viewers to see each movie frame as the director intended. It also promises a more immersive 2D and 3D viewing experience.
All three models have Theater 3D, which is VIZIO’s brand of passive 3D. This type of technology promises flicker-free, bright images, but also a more comfortable viewing experience—thanks to lighter 3D glasses. Similar to the ones you use at the theater, these glasses don’t need charging or batteries. VIZIO says that each of the new CinemaWide Theater 3D TVs will come with four pairs of Theater 3D glasses.
Another perk on all of the new sets is VIZIO Internet Apps (V.I.A.). This provides additional entertainment options, as well as side-by-side app viewing with full-size and full HD resolution 16:9 programming. That means you can watch TV and check news, Facebook or email, all simultaneously on the same screen.
The Yahoo! Connected TV store is making its debut as well, allowing users to access more than 180 free and paid TV apps, including Showtime, The Wall Street Journal, CBS, and others. V.I.A. also has instant, on-screen access to other apps, including Netflix, Hulu Plus, Amazon Instant Video, VUDU, Pandora, Flickr, and much more.
Each of the new CinemaWide HDTVs comes with a Bluetooth universal remote, which also includes an integrated QWERTY keypad for easy navigation.
The 50-inch XVT3D500CM and 58-inch XVT3D580CM have VIZIO’s Edge Lit Razor LED backlight LCD with Smart Dimming technology and a 120Hz refresh rate. The 71-inch XVT3D710CM uses VIZIO’s Full Array TruLED backlighting with Smart Dimming and a 240Hz SPS (Scenes per Second) refresh rate. All three models also have built-in Wi-Fi support and SRS Labs audio.
“One of our most exciting introductions this year is our new CinemaWide HDTVs, which are a dream come true for movie lovers seeking that truly immersive theater experience which is only possible on a 21:9 aspect ratio display,” said John Schindler, VIZIO VP of product management. “Our perception is that consumers will immediately embrace the CinemaWide concept as soon as they experience it for themselves, not only because it enhances their enjoyment of films and games, but because it also enables them to simultaneously enjoy VIZIO Internet Apps without compromise to 16:9 content.”
VIZIO has yet to announce pricing or release dates for any of the new CinemaWide models.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.