August 04, 2010 by Tom LeBlanc
Verizon chief executive officer Ivan Seidenberg will give the opening keynote at 2011 CES in Las Vegas, which takes place Jan. 6-9.
Seidenberg’s speech will take place on Jan. 6. at 8:30 a.m. after an industry update from Consumer Electronics Association (CEA) president and CEO Gary Shapiro.
The CEA previously announced that Microsoft CEO Steve Ballmer will deliver the pre-show keynote for the third straight year on Jan. 5.
Seidenberg is an interesting choice, points out CEA’s Jim Barry, “because he’s a deliverer of broadband as opposed to hardware.” He says the Seidenberg selection reflects the electronics industry’s emphasis on content delivery as opposed to products.
Both Seidenberg’s and Ballmer’s keynotes will be held at the Las Vegas Hilton Center adjacent to the Las Vegas Convention Center.
“Ivan is a terrific leader who has positioned Verizon as a top global provider of communications, information and entertainment across a wide variety of platforms,” says Shapiro in a press release. “Verizon embraces innovation and its vast broadband networks touch all facets of the technology ecosystem. We are pleased to welcome Ivan to the CES stage for his debut keynote and look forward to hearing the vision for Verizon’s next generation of products and services.”
CEA says additional 2011 CES keynote addresses will be announced in the coming months.
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