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U.S. Blu-ray Disc Sales Top 9 Million, 3 Million Already This Year
Strong first-week sales of Oscar-winner 'No Country for Old Men' helped propel the high-def DVD format over its latest milestone -- are you buying too?
no country
‘No Country for Old Men’ had a popular first week on Blu-ray
March 27, 2008 | by Arlen Schweiger

Everyone involved in Blu-ray is enjoying a pretty nice 2008 so far, and it’s only through just about three months.

The latest numbers from HMR Research show that sales of the high-def DVDs in the United States recently passed the 9 million mark, and that a third of those sales have come this year alone. The great pace puts Blu-ray on track for over 15 million sales this year, the research estimates.

It’s been a little more than a month since the HD DVD camp waved the white surrender flag, and first-week sales of Oscar-winner “No Country For Old Men” topped 68,000 to help Blu-ray jump the 9 mil figure.

So how much is having a clear singular high-def DVD choice, as well as perhaps a resurgent interest in the good movies making their way to the Blu-ray format affecting consumers? Previously, the best first-week sales averaged between 10,000 and 30,000 copies, but the Coen’ brothers’ flick definitely drummed up some excitement. Blu-ray reviews have also been very favorable in terms of audio and video transfer, which perhaps is helping lead folks to see what the high-def fuss is about.

This comes as costs for Blu-ray hardware continue to hover around $400 while good deals on the software seem to abound.

Do you think prices on players will soon drop a little? Have you been more inclined to budget a Blu-ray player into your spending now that you know it’s the format of choice? Are you intrigued by the increasing selection of titles available? Let us know your thoughts on Blu-ray now that it has a virtual competition-free month under its belt.

Via: High-Def Digest



Arlen Schweiger - Managing editor of Electronic House Magazine
Arlen contributes product news items to electronichouse.com along with his role on the print publication. Got a tip? Send it along!



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Comments (27) Most recent displayed first.
Posted by Mikey  on  03/30/08  at  06:08 PM

Hard drives will not last long either guys.  Solid state has become a dominating force.  We are afraid of movies leaving spinning media? going to flash?  hard drives will also!  For the time being, most internet TV providers are suffering because of their own backbone weakness… Beefing up the transfer is tremendiously expensive and overhead will be draining… along with the people who want to avoid subscriptions and putting their name on lists.  Online media is going to take a while yet, that’s enough time for Blu-Ray to have its fun.

Posted by edge  on  03/29/08  at  04:48 PM

Just ciurous on everyones opinion here? Do you think that the whole idea of Physical Media beieng replace by internet Content will take over before BluRay actully starts to out sell DVD? I know the HD on the internet stlll does not compare but its getting better and Broadband conections are getting faster every year.

Posted by RobRuffo  on  03/29/08  at  03:36 PM

Maybe you guys have poor qualiy display devices ot very poor eyesight, and/or do not have HDMI sound receivers, but the difference in qualiy between Blu-Ray and regular DVD is huge - and I own an EXCELLENT (latest Oppo) upconverting player.  Still, we really are talking night and day differences.  Not subtle at all.

HD-DVD was no different - there is no difference whatsoever between the two technologies since they both use EXACTLY the same encoding algorythms.  Maybe HD-DVD had more “interactive features” that almost no titles ever made use of, but who cares?  You people really have to get over your HD-DVD disspointment.

Blu-Ray really is amazing, and sells itself to anyoen with adequate eyesight and/or glasses when seen on a properly connected display that doesn’t suck.

Posted by film11  on  03/29/08  at  12:10 PM

68,000???  That is pitiful!  Didn’t TRANSFORMERS and even SPIDER-MAN 3 do better than that?!?!  With all the millions of PS3 players being trumpeted as BR sales, 68,000 is considered to be “hurting” DVD sales?  Gimme a break!  The real irony is that, if HD-DVD was still around and the movie was released on both formats, the sales at least would probably have hit 100,000.  And that is still adrop in the bucket.  Nothing to get excited about here. (But it is the most transparent “spin” job I’ve seen in a while.)

Posted by Jeff  on  03/29/08  at  11:10 AM

I bet Jeff and Greg were betting on HD DVD too. You guys are wrong. Plain DVD’s will fade away. As well as BR. The next big deal is IP transfer of HD material being stored on media servers. Then the only discs we have are hard drives and such…You need to embrace the new technologies not discount them…


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