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Pioneer claims that KURO is the thinnest plasma on the planet.
Last week, the buzz was that Pioneer would stop making 42-inch plasma displays. Well, it appears that they are spreading that initiative out a bit.
Pioneer announced today that they would stop all plasma panel production, in order to make up for company losses. Pioneer has traditionally set its prices higher, which helped the company fall behind others, such as Panasonic and LG.
“We have judged that maintaining the cost competitiveness of plasma display panels, or PDPs, at projected sales volumes will be difficult going forward,” Pioneer said in a statement.
According to CNNMoney.com, Pioneer will still crank out plenty of TVs, except the panels will actually be manufactured by Panasonic. There’s no word on how this will effect Pioneer’s super-thin KURO displays, which were announced in January.
At the end of the fiscal year (March 31), Pioneer is expected to post a $146 million loss.
It still amazes me, that after all I have seen in this business, companies still continue to go after market share instead of profits. It always leads to the same results.
No profit = no business! Plasma did this to itself.
Wow that’s like HD DVD. A superior product not winning for whatever reason (in this case market share, product too expensive).
Oh well.
From what the Pioneer reps are saying is that they still will have plasmas, but they are going to buy the panels from Panny. The freed up space will allow them to get into the LCD market with Sharp. So they seem to be going for a bigger maketshare. The 9Gs are safe. This will start with the 10 gs
One thing I’ve noticed that the higher the price the greater the quality of plasma screens.
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First Fujitsu and now Pioneer. It shows that people aren’t really interested in quality as much s getting the cheapest thing they can.