October 03, 2007
| by Rachel Cericola
Ever get so into a movie, you wanted more? Universal Studios is ready to offer more bang for the bucks you spend on HD DVD.
The company just announced that they are introducing a website that will allow HD DVD viewers to link directly to bonus scenes, interact with other fans, and purchase exclusive items from its “U-Shop.”
The first title to get the U-Shop treatment will be “Evan Almighty.” Considering the film’s environmental theme, High-Def Digest says that you can link to purchase things such as toilet paper made from recycled materials (12 rolls for $14!). Thankfully, that’s not all; memorabilia will also be available.
“Evan Almighty” will be released on a combination disc, with the HD DVD on one side and a DVD on the other, on October 9. We’re expecting to see other titles with interactive and shopping features flood the holiday season.
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.