Another day, another maneuver in the high-definition DVD format battle.

The HD DVD Promotional Group has announced that effective Aprl 1 Toshiba will be implementing price reductions on its full line of HD DVD players for the U.S. market.

Toshiba’s entry level HD-A2 will have a suggested retail price of $399.99; and the new HD-A20, with 1080p output, will be introduced at $499 (available in stores in April). The top of the line HD-XA2 was already dropped to $799.99 on March 1.

The HD DVD Group also announced the release of more than 70 HD DVD titles scheduled for release through July—including The Complete Matrix Trilogy and the first two Mission Impossible movies—from six major studios backing the high-definition disc format.

For more information, go to www.thelookandsoundofperfect.com or www.toshiba.com.

Arlen Schweiger - Managing editor of Electronic House Magazine

Arlen contributes product news items to electronichouse.com along with his role on the print publication. Got a tip? Send it along!