January 07, 2013 by Grant Clauser
Toshiba beat the starting gun at this year’s CES by announcing the company’s new TV lineup the evening before the official press day, and their 2013 offerings are an impressive start for the new year. The main attention grabber was the Ultra HD (4K) TV series.
Toshiba will be offering three Ultra HD models in the L9300 series in 58-, 65- and 84-inch sizes. All are edge-let LED LCDs with local dimming and a CEVO4K processor. Toshiba’s Scott Ramirez described the processor as Quad+Dual.
All three 4K models are passive 3D and do 2D-to-3D conversion. They include a ClearScan 240Hz refresh rate and a CQ Engine which offers advanced picture quality controls.
Toshiba’s Ultra HD TVs will be available around June this year, but pricing was not announced.
In addition to the 4K TVs, Toshiba is launching a new Cloud TV platform, which they describe as going beyond mere streaming apps on a TV. Ramirez noted that Toshiba’s theme for Cloud TV is “a better user experience,” and the new platform includes an enhanced multi-page on-screen interface, peer-to-peer sharing via Miracast and WiDi, a family calendar, photo album, personal messaging, social integration, media guide, tablet interactive gaming and high-quality cloud-based gaming. Cloud TV will be available on Toshiba’s top tier models, including the ultra-slim LED line and the Ultra HD line.
The new TVs will be matched with a line of new Blu-ray players, including one model that features 4K upconversion (model BDX6400) and Cloud TV integration.
The glasses-free 3D TV that Toshiba had shown on two previous occasions at CES was not mentioned and apparently is not part of the company’s current plan.
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Grant Clauser has been covering home electronics for more than 10 years with editorial roles in several consumer and trade magazines. He's done ISF-level damage to hundreds of reviewed products and has had training from THX, the Home Acoustics Alliance, Control4 and Sencore. His latest book is Necessary Myths
. Follow him on Twitter @geclauser.
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