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font-size:11pt; margin-top:12px;"> <div class="pad2"></div> </div> <div class="hed" style="width:628px;">Toshiba Looking to Score Points with Super Bowl Ad</div> <div class="dek" style="width:628px;">HD DVD chief supporter Toshiba has booked 30 seconds of ad space during the Feb. 3 Super Bowl between the Pats and Giants on Fox.</div> <div class="pad12"></div> <div style="width:304px;float:right;margin:-8px 2px 6px 12px; padding-left:0px; padding-right:0px; xborder-left:1px solid #FFF;" class="paddingright"> <img src="http://www.electronichouse.com/images/uploads/superbowl_toshiba.jpg" border="0" alt="Toshiba Super Bowl" name="Toshiba Super Bowl" width="300" height="300" /> <div class="pad2"></div> <span class="posted">We’ll be seeing Toshiba during the Super Bowl on Sunday </span> </div> <div id="fb-root" style="margin:-4px -10px 8px 0px; padding:2px; height:24px; width:310px; border-top:1px dotted #CCC; border-bottom:1px dotted #CCC;"> <script src="http://connect.facebook.net/en_US/all.js#appId=184884124901443&xfbml=1"></script><fb:like href="http://www.electronichouse.com/article/toshiba_looking_to_score_points_with_super_bowl_ad" send="false" width="310" show_faces="false" font="Arial"></fb:like></div><div class="break"></div> <div id="storybody" style="margin-left:0px;margin-right:16px;"> <div class="bodybullets"> January 28, 2008 | by <a href="mailto:aschweiger@ehpub.com">Arlen Schweiger</a><div class="pad2"></div> <p>We’ve known about the price drops Toshiba has given its third-gen HD DVD players as part of its <a href="http://www.electronichouse.com/article/toshiba_launches_hd_dvd_fire_sale/" title="marketing initiative">marketing initiative</a>, and this Sunday we’ll get to see another phase of the manufacturer’s effort.</p> <p>Toshiba will be airing a 30-second advertisement during Super Bowl XLII between the Patriots and Giants on Feb. 3, according to <a href="http://www.homemediamagazine.com/news/html/breaking_article.cfm?sec_id=2&&article_ID=11949" title="Home Media Magazine">Home Media Magazine</a>.</p> <p>The air time fetched a reported $2.7 million. That’s a lot of eggs, but it is a pretty big basket—the Super Bowl is annually the most watched TV program and this year features one team trying to become the first to achieve a 19-0 season against a team from the biggest metropolitan market in the country.</p> <p>Plus it might be the only thing on TV that people actually look forward to seeing commercials interrupt.</p> <p>One thing viewers won’t be seeing is a Blu-ray ad, though if you’re not one to fast-forward through DVR’d programs you’ve seen a Blu-ray ad or two recently pointing to titles like “Pirates of the Caribbean,” “The Simpsons Movie,” and “Live Free or Die Hard” on TV.</p> <p>It will be fun to see what kind of content fills Toshiba’s ad, and whether it’s player- or content-centric. Will a commercial for HD DVD—“<a href="http://www.thelookandsoundofperfect.com" title="The Look and Sound of Perfect">The Look and Sound of Perfect</a>”—feature a movie star to play the part?</p> <p>Come back and let us know how you think it was. </p></i> <div style="margin-bottom:4px;font-size:95%;"></div> <br clear="left" /> <div id="bioBox" > <div style="width:95px; float:left; "><img src="http://www.electronichouse.com/images/member_photos/photo_31.jpg" xheight="85" width="85" /><br /> </div> <div style="color:#666666;"> <a href="mailto:aschweiger@ehpub.com">Arlen Schweiger</a> - Managing editor of Electronic House Magazine</a> </div><div class="pad2"></div> <div style="color:#666666;">Arlen contributes product news items to <a href="http://www.electronichouse.com">electronichouse.com</a> along with his role on the print publication. Got a tip? 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