Have HD DVD and Blu-ray been around for a long time already? Does it just seem that way? In terms of product and pricing, both seem well on their way to heading in the direction of standard DVD, which is a great thing.

Last month, we told you about Samsung’s next-in-line third generation of Blu-ray disc players due out; this week, Toshiba announced its third generation of HD DVD players.

Toshiba’s third-gen family starts with the entry level HD-A3 player featuring 1080i output. Toshiba’s HD-A30 and HD-A35 will output full HD 1080p resolution. All three models are priced below $500.

Both the HD-A30 and HD-A35 models are capable of outputing signals at 1080p/24 frames per second, and also feature “CE-Link” (HDMI-CEC), allowing two-way control between the HD DVD player and a TV through an HDMI connection.

The top-line HD-A35 also adds support for Deep Color via HDMI allowing compatible display devices to deliver billions of possible colors.

Additionally, the HD-A35 offers 5.1 channel analog output and High Bit Rate Audio (up to 7.1 channel) via HDMI, Toshiba says. High Bit Rate Audio will allow the consumer to integrate the HD-A35 with the latest multi-channel A/V receivers and enjoy a whole new dimension of high definition home entertainment.

All three new models feature some cosmetic changes, as well with rounded edges, slim chassis (only 59.5 mm – nearly half as tall as first generation players) and high gloss, black acrylic face plates.

Here’s the pricing and expected availability:

• HD-A3 ($299.99, October 2007)
• HD-A30 ($399.99, September 2007)
• HD-A35 ($499.99, October 2007)

Go to www.toshibahddvd.com for more info.

Arlen Schweiger - Editor of Electronic House Magazine

Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.