July 17, 2008 by Rachel Cericola
If you’ve had enough of summer “programming,” TiVo has a plethora of short-attention span entertainment available via YouTube.
Starting today, TiVo subscribers will be able to access thousands of YouTube videos, via a broadband-connected TiVo box. Reuters says it’s the first streaming content deal for TiVo; however, the company has plenty of partnerships, such as one with Amazon Unbox.
“With YouTube content now available on TiVo, on top of all the movies, music videos, songs and TV shows that are simply unavailable on cable and satellite, TiVo subscribers have more choice on their TV sets than any other TV viewers in the world,” said Tom Rogers, TiVo’s president and CEO.
To access YouTube content, you must have the TiVo Series 3 or TiVo HD box. From the on-screen interface, users can browse and watch videos, but can’t store them. You can, however, bookmark them for later.
According to Nielsen/NetRatings, YouTube had 68 million unique visitors in May.
TiVo plans to upgrade existing boxes via a software upgrade. It will be available over the next few weeks. Check out the TiVo website for more info on upgrading your box.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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