November 18, 2008 by Rachel Cericola
The magic of TiVo allows you to pause TV long enough to order a pizza. However, in this age of technology, why should you have to?
You don’t. TiVo just announced a new feature that allows its subscribers to order Domino’s Pizza directly from the TV. You can also choose between delivery or pick-up, but we’re guessing that if you bother to order pizza through your TV, that decision will be obvious. It even allows you to track delivery times; does Domino’s still have a 30-minute deal?
“This is the first time in history that the ‘on- demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set,” said Rob Weisberg, VP of precision and print marketing at Domino’s. “You’ll see a television ad for Domino’s and you’ll click ‘I want it’ through your remote. In about 30 minutes, your pizza will show up at your door.”
Once you set up an account, all of your info with be on-hand to make the ordering process easy. Also, don’t worry about fumbling to find the pizza offerings on-screen. There are plenty of places to order, including interactive tags in TV spots, sponsorships, program placement, and also through your menu. It will be the TV dinner that you can’t seem to ditch.
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Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.
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