Product News
There’s an iPod Doctor?
Demetrios Leontaris can breathe life back into your favorite portable.
Broken iPod
The Doctor can fix almost whatever ails your iPod.
June 25, 2008 by Rachel Cericola

Despite what you might think (or hope), that iPod isn’t going to last a lifetime. You could upgrade (like I did), or call in Demetrios Leontaris.

Leontaris is also known as the “iPod Doctor.” CNN/Fortune has a neat story about this guy, who whips around Manhattan like a superhero, solving people’s iPod dramas.

His car doubles as his workspace, but you won’t see Leontaris approaching clients with a “pssst, buddy.” He drives up, makes his assessment, does a quick fix, and off he goes. The standard fee is $70.

Apparently, this is a new business that is popping up all over New York City. The story says that with 150 million iPods out there, Leontaris doesn’t have a shortage of work. He also doesn’t get any help from Apple; most of the spare parts are from broken units or bought from Chinese manufacturers.

It’s a cool business model. I am wondering if it will start popping up in other cities, with “iPod emergency rooms” out in the suburbs. Would you or have you ever used an iPod doctor?

 

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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