So I’m sort of angry at ThePudding.com—and it’s not just because it has nothing to do with pudding.

Someone actually thought it was a good idea to develop a “free” phone service that listens to your calls to determine which ads would be good for you. Now I just have another reason to hate the phone.

ThePudding.com says “Pudding Media is building a platform that opens new advertising real estate, allowing consumers to immediately receive and respond to offers related to topics they are discussing.”

Gizmodo says that the service wants to sell its eavesdropping speech-recognition technology to companies like Skype and Vonage, so they can reap the advertising rewards of your many discussions about “American Idol” and KFC.

The AP had mixed results. My results won’t vary; if I wanted people to listen into my calls, I’d give my neighbors a baby monitor.

Rachel Cericola - Contributing Writer

Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.