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Target Dropping Blu-ray Prices
The retailer is making holiday high-def shoppers a lot happier.
Olevia BD-110
Olevia’s BD-110 is one of the Blu-ray players getting a price cut at Target.
October 15, 2008 | by Rachel Cericola

Ho ho ho high-def fans! On the brink of the holiday shopping season, Target has announced its intentions to stuff your A/V cabinet, stockings and any other empty space with a few Blu-ray players. The word is that the retailer is dropping its player prices.

It seems the Olevia BD-110, which has us pondering about price yesterday, is one of those options. Supposedly, Target will have it for the $229 price. They also have the Philips BD-P7200 for $250, which is $100 less than the MSRP.

Home Media Magazine says that the move has a lot to do with the current credit crunch. People are also expected to have a lot less cash in hand this holiday season. Lowering the prices might sway shoppers to finally make the leap to Blu-ray, or at least share the high-def magic for the holidays.

Are you planning to buy a Blu-ray player this season? For you, or as a gift? Also, what price will entice you to buy? Sound off in the comments section below!



Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.



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Comments (7) Most recent displayed first.
Posted by dat  on  10/28/08  at  11:58 AM

Blu Ray is the way to go but I hate the PS3 players go Panny all the way I also hated the HD dvd player even before they decided to drop out. $20 movies or below is the best

Posted by Bryan  on  10/16/08  at  09:29 AM

I am not so much concerned about the players, like the majority, I agree that the prices of Blu-Ray discs need to come down.  $30 is just too much for a movie.  I have no choice other than to buy if I really want it to take advantage of HD.

Posted by Tony Montana  on  10/15/08  at  06:00 PM

Blu Ray movies are over-priced just like the hardware. Give me $5 to $10 HD DVD’s any day.

Posted by KASR  on  10/15/08  at  12:30 PM

Blu-ray/Xbox is the way I’m going…hopefully it will happen.

Posted by PASmo  on  10/15/08  at  12:17 PM

I said that when the players drop to 250 or below, I would consider one. But, brand and quality are factors….as well as disc prices! They need to drop to the 15 or below mark!


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