October 15, 2008
| by Rachel Cericola
Ho ho ho high-def fans! On the brink of the holiday shopping season, Target has announced its intentions to stuff your A/V cabinet, stockings and any other empty space with a few Blu-ray players. The word is that the retailer is dropping its player prices.
It seems the Olevia BD-110, which has us pondering about price yesterday, is one of those options. Supposedly, Target will have it for the $229 price. They also have the Philips BD-P7200 for $250, which is $100 less than the MSRP.
Home Media Magazine says that the move has a lot to do with the current credit crunch. People are also expected to have a lot less cash in hand this holiday season. Lowering the prices might sway shoppers to finally make the leap to Blu-ray, or at least share the high-def magic for the holidays.
Are you planning to buy a Blu-ray player this season? For you, or as a gift? Also, what price will entice you to buy? Sound off in the comments section below!
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.