Olevia’s BD-110 is one of the Blu-ray players getting a price cut at Target.
Ho ho ho high-def fans! On the brink of the holiday shopping season, Target has announced its intentions to stuff your A/V cabinet, stockings and any other empty space with a few Blu-ray players. The word is that the retailer is dropping its player prices.
It seems the Olevia BD-110, which has us pondering about price yesterday, is one of those options. Supposedly, Target will have it for the $229 price. They also have the Philips BD-P7200 for $250, which is $100 less than the MSRP.
Home Media Magazine says that the move has a lot to do with the current credit crunch. People are also expected to have a lot less cash in hand this holiday season. Lowering the prices might sway shoppers to finally make the leap to Blu-ray, or at least share the high-def magic for the holidays.
Are you planning to buy a Blu-ray player this season? For you, or as a gift? Also, what price will entice you to buy? Sound off in the comments section below!

I am not so much concerned about the players, like the majority, I agree that the prices of Blu-Ray discs need to come down. $30 is just too much for a movie. I have no choice other than to buy if I really want it to take advantage of HD.
Blu Ray movies are over-priced just like the hardware. Give me $5 to $10 HD DVD’s any day.
Blu-ray/Xbox is the way I’m going…hopefully it will happen.
I said that when the players drop to 250 or below, I would consider one. But, brand and quality are factors….as well as disc prices! They need to drop to the 15 or below mark!
Should TV manufacturers offer dumbed-down TVs that focus on image quality rather than apps?
Centralized home control and automation plus boatload of A/V options including dropdown theater screen revitalize 12K-square-foot home.
Should TV manufacturers offer dumbed-down TVs that focus on image quality rather than apps?
Say hello to home control in this high-tech palace, circa 2006.
Blu Ray is the way to go but I hate the PS3 players go Panny all the way I also hated the HD dvd player even before they decided to drop out. $20 movies or below is the best