Target Chooses Sony Blu-ray Player as Only In-Store High-Def DVD Player
Target will sell Sony's $499 BDP-S300 Blu-ray player, with the Xbox HD DVD add on as the only HD DVD player option in its stores.
Target sony
Target will sell only Sony’s BDP-S300 in its stores
July 27, 2007 by Arlen Schweiger

At least one retailing giant is targeting Blu-ray in the next-gen DVD format battle. Target reportedly (from AP, via Forbes.com) will only sell Sony’s BDP-S300 Blu-ray player as its only in-store standalone high-definition DVD player.

However, the company will apparently continue to stock shelves with Microsoft’s Xbox 360 HD DVD add-on as well as HD DVD movie titles. For more Blu-ray it will also have the Sony PlayStation 3.

Target will also reportedly maintain HD DVD player sales on its web site, including Toshiba’s $299 HD-A2.

The Sony BDP-S300 Blu-ray player retails for $499.

Via: Engadget HD

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Arlen Schweiger - Contributor, Electronic House Magazine
Arlen writes about home technology installations and product news and reviews for electronichouse.com and Electronic House magazine.

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