At least one retailing giant is targeting Blu-ray in the next-gen DVD format battle. Target reportedly (from AP, via Forbes.com) will only sell Sony’s BDP-S300 Blu-ray player as its only in-store standalone high-definition DVD player.

However, the company will apparently continue to stock shelves with Microsoft’s Xbox 360 HD DVD add-on as well as HD DVD movie titles. For more Blu-ray it will also have the Sony PlayStation 3.

Target will also reportedly maintain HD DVD player sales on its web site, including Toshiba’s $299 HD-A2.

The Sony BDP-S300 Blu-ray player retails for $499.

Via: Engadget HD

Arlen Schweiger - Managing editor of Electronic House Magazine

Arlen contributes product news items to electronichouse.com along with his role on the print publication. Got a tip? Send it along!