Syntax-Brillian Showcases 120Hz and Full-HD Technology on New LCD HDTV Demonstration Units at CES
Advanced Features Include Firmware Upgradeability Via USB, Universal "Learning" Remote Control, On-screen Installation Guide, JPEG & MP3 Support and New Accessories & Olevia-Licensed CE Products
January 04, 2008 by Rachel Cericola

TEMPE, Ariz.—Syntax-Brillian Corporation (Nasdaq:BRLC) today announced that at CES 2008 it will be exhibiting a diverse range of new Olevia(TM) LCD HDTVs featuring the latest in display technology hardware and feature enhancements combining 120Hz Motion Estimation/Motion Compensation (ME/MC) technology with full-HD 1080p resolution, new industrial designs and firmware upgradeability via USB. These new technology demonstration units will be on exhibit from January 7 - 10, 2008 in the Olevia(TM) booth #20401, Las Vegas Convention Center, South Hall.

“The new features and enhancements we are unveiling at CES 2008 represent our continued commitment to offering consumers innovative and quality digital entertainment products,” commented James Li, Syntax-Brillian’s CEO. “The company’s renewed focus on the LCD business is allowing us to be a technology leader in the high growth, LCD HDTV market.”

At the Olevia(TM) booth, visitors can experience the stunning reality of images in motion on the new full-HD 1080p Olevia LCD HDTVs in 42”-type, 47”-type, 52”-type, 55”-type and 65”-type sizes. The state-of-the-art 120Hz ME/MC post processor technology produces crystal-clear motion images by reducing image motion blur.

Other innovative features and products demonstrated at the Olevia booth include a new eight-device universal “learning” remote that enables compatibility with all video sources from a single, convenient control. New Olevia LCD HDTVs can access the world’s largest professionally maintained database of infrared function codes from Universal Electronics Inc.‘s library of over 321,000 functions.

The new Olevia product line is comprised of the 2 Series, a competitively-priced true mainstream LCD HDTV, plus the Olevia 6 Series which offers premium quality with the latest features and additional inputs, and the best-in-class Olevia 7 Series. Some Olevia LCD HDTVs also incorporate new features that provide for enhanced user experiences including additional HDMI inputs and two USB ports. Users of theses Olevia models will be able to utilize these inputs not only to connect the TV to home entertainment equipment easier, but also to connect USB thumb drives or PCs to their TVs to install firmware upgrades, and use the TV to display photos or play MP3 music files through a home theater audio system.

The technology demonstration units on display in the Olevia(TM) booth are expected to comprise the core of new lines of Olevia(TM) LCD HDTVs scheduled to debut in the second quarter of 2008.

The new Olevia(TM) universal learning remote is expected to accompany select new Olevia(TM) models in January 2008.

New Olevia Accessories & Olevia-Licensed CE Products

New Olevia(TM) brand home theater products and accessories will also be on display at the Olevia booth including a three-in-one HDMI switcher box and a two-to-four HDMI switcher/splitter, each which enable users with multiple sources to distribute or split content through HDMI to ensure digital output to maximize the best possible picture. Each switcher/splitter is compatible with the new Olevia (TM) universal remote control and each comes with multiple HDMI cables. Olevia(TM) brand HDMI cables will also be on display. They are available in sizes including 6’, 15’, 25’, 50’ and 75’. These cables support resolutions of 1920 X 1080p video and 1920 X 1200 60Hz graphics in sizes 6’ to 50’ and 1080i video @ 60Hz in 75’. The 6’, 15’, 25’ and 50’ cables are HDMI 1.3 certified. Olevia LCD HDTVs from 19” to 52” can be easily wall mounted by using the new fixed, adjustable, swivel, articulating or ceiling mounts.

Seven models of wall mounts are also available for Olevia LCD HDTVs. The adjustable WM10D wall mount with 20 degrees tilt (fwd/bkwd) is ideal for 19” and 23”. The fixed WM30D with 15 degrees forward tilt fits TVs up to 52”, and the fixed WM35D with 5 degrees forward tilt is designed for the 65” models. The WM40D swivel wall mount with 15 degrees/5 degrees tilt (fwd/bkwd) fits TVs up to 32”. The articulating WM50D with 15 degrees/5 degrees tilt (fwd/bkwd) is used for 37” to 42” type Olevia TVs, while the articulating WD60D model fits 47” to 52” units. A ceiling mount WM70D with 30 degrees vertical tilt can be used with Olevia LCD TVs up to 52”.

Syntax-Brillian will also preview its new Olevia-licensed consumer electronics products that are scheduled for availability in Q1 2008. Included are a home theater sound bar for virtual surround sound, a 2.1 DVD home theater system, a 1080p upconverting DVD player, digital photo frames, a wireless 5.1 home theater speaker system, an ultra-slim vertical DVD player, and a wireless/waterproof LCD TV.


About Syntax-Brillian Corporation
Syntax-Brillian Corporation (http://www.syntaxbrillian.com) is a designer, developer and distributor of LCD HDTVs, digital cameras, and microdisplay entertainment products.

The company’s lead products include its Olevia (TM) brand (http://www.Olevia.com) high definition widescreen LCD televisions—one of the fastest growing global TV brands—and Vivitar brand (http://www.vivitar.com) digital still and video cameras. Syntax-Brillian has built an Asian supply chain coupled with an international manufacturing and distribution network to support worldwide retail sales channels and position the company as a market leader in consumer digital entertainment products.

Olevia(TM), Brillian, LCoS(TM) and Vivitar are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners.

Forward-looking Statements:
Certain statements contained in this press release may be deemed to be forward-looking statements under federal securities laws, and Syntax-Brillian intends that such forward-looking statements be subject to the safe harbor created thereby. Syntax-Brillian cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include changes in markets for the Company’s products; changes in the market for customers’ products; the failure of the Company’s products to deliver commercially acceptable performance; the ability of the Company’s management, individually or collectively, to guide the Company in a successful manner; and other risks detailed in Syntax-Brillian’s Annual Report on Form 10-K for the fiscal year ended June 30, 2007 and subsequent filings with the Securities and Exchange Commission.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at www.rachelcericola.com.

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