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font-size:11pt; margin-top:12px;"> <div class="pad2"></div> </div> <div class="hed" style="width:628px;">Survey Finds Consumers Not Rushing into DTV Transition</div> <div class="dek" style="width:628px;">A Best Buy survey shows consumers are aware of the analog to digital transition, but aren't in a hurry to do anything about it.</div> <div class="pad12"></div> <div style="width:304px;float:right;margin:-8px 2px 6px 12px; padding-left:0px; padding-right:0px; xborder-left:1px solid #FFF;" class="paddingright"> <img src="http://www.electronichouse.com/images/uploads/digital_tv_transistion.jpg" border="0" alt="DTV Transition" name="DTV Transition" width="300" height="219" /> </div> <div id="fb-root" style="margin:-4px -10px 8px 0px; padding:2px; height:24px; width:310px; border-top:1px dotted #CCC; border-bottom:1px dotted #CCC;"> <script src="http://connect.facebook.net/en_US/all.js#appId=184884124901443&xfbml=1"></script><fb:like href="http://www.electronichouse.com/article/survey_finds_consumers_not_rushing_into_dtv_transition" send="false" width="310" show_faces="false" font="Arial"></fb:like></div><div class="break"></div> <div id="storybody" style="margin-left:0px;margin-right:16px;"> <div class="bodybullets"> June 27, 2008 | by <a href="mailto:cmckenney@ehpub.com">Chuck McKenney</a><div class="pad2"></div> <p>In a new survey, Best Buy found that nearly 90-percent of consumers are aware of the digital broadcast transition coming in February of 2009. I guess all those government funded commercials aren’t a waste of money after all.</p> <p>But being aware of the DTV transition, and knowing exactly what needs to be done are two separate things. Nearly a third of those surveyed don’t know what type of TV they own - analog or digital. (If you are one of the confused, check out our highly informative <a href="http://www.electronichouse.com/topic/top/C229/" title="DTV section">DTV section</a>.)</p> <p>Apparently, there is no rush to take action. The survey found that nearly half (45-percent) of those who haven’t already prepared for the transition are going to wait until after the deadline. Wait, Americans are procrastinators?</p> <p>Rather than deal with coupons and converter boxes, 43-percent of those surveyed plan to subscribe to cable or satellite.</p> <p>And in the denial category, 18-percent believe nothing will happen after the DTV transition, and that their analog televisions will look similar to how they look now. </p></i> <div style="margin-bottom:4px;font-size:95%;"></div> </div> <a name="tags"></a>  <div class="pad2"></div> <div class="posted" style="color:#666;"> <br clear="left" /> <br clear="left" /><div style="border-top:1px solid #CCCCCC;margin-bottom:4px;margin-right:4px;"></div><div class="pad2"></div> <div style="color:#990000; font-size:12pt;">Article Topics<br /></div><div class="pad2"></div> <div xclass="tag" style="font-size:12pt; line-height:15pt; padding:0px 10px 6px 0px;"> <div class="pad2"></div> <a href="http://www.electronichouse.com/topic/C157/">Product News</a> · <a href="http://www.electronichouse.com/topic/tag/Digital_Transition" title="Digital Transition" xstyle="color:#999999;">Digital Transition</a> · <a href="http://www.electronichouse.com/topic/all/"> View all topics</a><br clear="left" /> </div><div class="pad4"></div>    <div style="border-top:1px solid #CCCCCC;margin-bottom:4px;margin-right:4px;"></div><div class="pad2"></div> <div style="color:#990000; font-size:12pt;">What's Related<br /></div><div class="pad6"></div> <div xclass="tag" style="font-size:12pt; line-height:15pt; padding:0px 10px 6px 0px;"> <a href="http://www.electronichouse.com/article/is_your_tv_ready_for_digital_enter_the_manufacturer_and_model_no/">Is Your TV Ready for Digital? 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