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Survey Finds Bang & Olufsen Most Prestigious A/V Brand
A survey of 1,400 people with an average net worth of $3.9 million cited Danish manufacturer Bang & Olufsen above other brands in the audio and video categories.
bang olufsen
Bang & Olufsen’s Beoliving setup includes high-performing and chic audio and video products
April 17, 2008 | by Arlen Schweiger

If you’re looking for the top electronics name when it comes to luxury, Bang & Olufsen stands above the rest, according to the most recent survey from independent researcher the Luxury Institute.

In the Institute’s 2008 Luxury Brand Status Index survey, which sampled 1,400 American consumers with an average income of $341,000 and average net worth of $3.9 million, Danish manufacturer Bang & Olufsen topped the video and audio categories as the most presitgious luxury audio and video brand.

Respondents cited B&O’s combination of high performance and high style in their products.

Luxury Institute CEO Milton Pedraza noted that “although technological innovation in video has been accelerating, it is accessible to most brands. [However,] few brands have differentiated on design, ease of use, service and other attributes that are just as important to luxury video consumers.”

So what’s your take on the top luxury brands? Do you agree with the Luxury Institute survey takers—give us your Ferraris, Rolexes and Vikings of the audio and video world in the comments below.



Arlen Schweiger - Managing editor of Electronic House Magazine
Arlen contributes product news items to electronichouse.com along with his role on the print publication. Got a tip? Send it along!



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Comments (4) Most recent displayed first.
Posted by Mauricio Caycedo  on  11/22/08  at  07:12 PM

B&O;are great products! They have the best design and great sound. B&O;is an innovation company. I personally have 2 sound systems from B&O;, all the phones in my house are B&O;and I am proud of that. I like the best design. I know there are great products out there, but as B&O;fan I am happy I can afford one of the best. I like wen you have a bimmer or an audi….WV are good…but they are noy Audis…..

Posted by YoSappy  on  04/19/08  at  02:39 PM

B & O is a Railroad, for God’s sake…..........must have been rich morons who took that survery….........there are plenty of them around…..............

The BEST BRANDS, without a doubt, are (in no certain order):

1.  Crestron
2.  JBL
3.  Kaleidescape
4.  Marantz
5.  Lexicon
6.  Atlantic Technology
7.  Koss
8.  Kenwood
9.  Monster
10.  Parasound
11.  Sonance
12.  James
13.  Fujitsu
14.  Pioneer (Some of the time)
15.  Apple

Posted by Michael R. Coughlin  on  04/18/08  at  06:27 PM

B&W;Denon

Posted by Jorge Guerrero  on  04/18/08  at  12:49 PM

Levinson, Krell, Conrad Johnson all blow away B&O;. How about Thiel and Martin Logan for speakers?



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