Study Says U.S. Consumers Prefer LED TVs
IHS iSuppli says that shoppers are opting for LED over older LCD and plasma TVs.
According to IHS iSuppli, Sony is the number one recommended TV brand.
February 17, 2012 by Rachel Cericola

Choosing a new HDTV isn’t an easy thing. Of course, size and price can be the deciding factor, but you also need to pick what type of technology you’ll want. Want to go with the popular choice? That would be LED.

Research firm IHS iSuppli says that for the first time, U.S. shoppers are choosing TVs with light-emitting diode (LED) backlighting.

According to the report “IHS iSuppli US TV Consumer Preference Analysis,” the number of consumers choosing an LED-backlit LCD TV jumped to 54 percent in the fourth quarter of 2011. This is a huge jump, considering that the number was 22 percent in Q3 2011. 

LED’s rise was at the expense of older Cold Cathode Fluorescent Lamp (CCFL) technology, which dropped to 25 percent. It had previously held 56 percent of the market.

IHS iSuppli says that 54 percent of consumers surveyed actually went on to buy an LED TV, even though 81 percent had set out for a CCFL model.

LED is a more energy-efficient TV technology, promising brighter images and a better contrast. It is also said to have a longer lifespan than CCFL. Besides better consumer awareness, IHS iSuppli has said that declining prices have helped push the newer technology.

The “IHS iSuppli US TV Consumer Preference Analysis” report includes results from random polls of 45,000 households. The same report said that the average HDTV purchase is now in the 40- to 42-inch-size category, with Sony, Samsung and VIZIO being the top three recommended brands.

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Rachel Cericola - Contributing Writer
Over the past 15 years, Rachel Cericola has covered entertainment, web and technology trends. Check her out at

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